Rank algorithm update from google weeded out a lot of good or bad websites,   the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s obvious that linking campaign the old way is the thing of past, probably due to links crammed sites being de-indexed by google.

So what exactly is linking campaign the old way? a large percentage of SEO firms will do this,  they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, almost all of them are garbage, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, the links on those spamming sites won’t work anymore.  

Maybe a few examples will make it clear. When I got into online marketing long time ago, I needed to rank the keyword, Transport Chain, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, this was the case until google made the change. Here is another keyword, chain puller , we put the link in relevant context, not too many plain links have been built, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, so if you create great content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, baby strollers , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of  competitive keywords. As we can see, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, such as Mini Load Binder, then it will be easier to do article marketing.

Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, now all we need to do is to share our love for creating and sharing quality content and not to worry about the ranking every day. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, take Grade 30 Chains as an example, good writing, interesting content, indexed and cached, this article serves it’s purpose well.

By the way, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s simple and elegant, no one should miss this tool out.

Technorati Tags: Grade 30 Chains, Mini Load Binder, Transport Chain